“Ever since I remember myself, art has been an inseparable part of my personal identity. Out of art as a whole I was naturally drawn to the art of makeup. It is a world full of color that gives an expression to humanity, feelings, expression, and desires and to “inner self”. When makeup joins all of these human qualities, I feel that a circle in the human mold is closing and a feeling of wholeness, security and enlightenment is created.
Professional makeup is a creative field that leads me time and time again on a breathtakingly beautiful journey, while touching people’s feelings and bringing out of them their inner spark. The ability to discover a person through a brush, two hands and makeup colors of many shades, gives a supreme feeling and thrill every single time.”
In 1996 Yossi Bitton began his artistic career as a professional makeup artist when he chose to study at the Christian Chauveux Higher Education School for Makeup in France, where he was trained and certified as an instructor for professional makeup. Already back then his talent stood out and he was hired as a makeup artist on TV and in fashion productions all over the world. From 1999 Yossi has been one of the leading makeup artists in Israel in the field of beauty pageants, theatre shows, fashion productions, beauty makeup and body paintings. His creations have received a lot of media publicity and main headlines in dozens of fashion magazines both in Israel and abroad. Over the years Yossi Bitton has conducted personal research on the subject of physiognomy (the study of facial features) and in 2004 he made his dream come true and founded the school for makeup subjects. Based on his research and his vast experience he has developed six unique makeup methods, which are implemented by many makeup artists in Israel and abroad. This is how Yossi passes on the knowledge he has accumulated to the next generation of makeup artists. Out of a great love and commitment to the field, Yossi has researched for 12 years the standards of professional makeup products in the world and their effects. Finally he came to the decision to develop a line of innovative professional makeup products that will provide the perfect answer for the meticulous standards he had set for himself. And indeed, from2004 Yossi has been, in cooperation with some of the best chemists in the world, in the process of developing exclusive formulas with durable ingredients that nourish the skin. Yossi named his prestigious line of new products B Cosmic. The choice of name was made after a lot of thought and out of an understanding that all of us together form an inseparable part of the universe, and in each one of us there is unique beauty. The job of the makeup is to awaken the subconscious, to intensify it and to reveal the sparkle that is hidden within us. The connection between the material world and the spiritual-cosmic world will enable every woman an opening into her “inner self” and she will connect to it through the beauty of makeup.
